Brand Experience

Making the brand tangible

Brand experience is the translation of brand identity into lived moments.
Into interactions. Into encounters.
Into everything a guest sees, understands and feels.

This is where the brand becomes tangible, visible and truly experienced at every touchpoint along the entire guest journey. We develop holistic brand experience concepts for hotels and hospitality projects, connecting emotion, space and communication into one coherent experience.

We shape brand experience through:

• Physical and digital touchpoints across the customer journey
• Guest journey and experience mapping to ensure consistent brand experiences
• Visual implementation of the brand in signage, communication and wayfinding systems
• Atmospheric experiences that bring the brand to life within the space and strengthen brand identity

Our approach:
A brand becomes strong when it is not only recognised, but truly experienced. 
When unique brand experiences within hospitality design tell a consistent story and create lasting memories.

Brand Experience – a vision
A brand that speaks clearly and resonates deeply.
An experience that stays with you.
An expression of identity, character and atmosphere.

JOI-Design branding stands for brands that can be felt. With identity. With experience. With attitude.