Brand Identity

The soul of the brand

Brand identity is the origin and inner core of every strong brand.
It answers the essential questions: who are we, what do we stand for and how do we want to be perceived.We develop clear and distinctive brand identities that express character, provide direction and create long term recognition.

Our approach: A strong brand emerges where positioning, brand values and brand personality become clearly tangible.
Where an authentic voice is formed.
Where name, story and visual language merge into a unique and recognisable character.

We shape brand identity through:
Brand strategy
Positioning, purpose and values - Brand personality and brand profile - Strategic brand clarity for operators and guests within the hospitality sector

Brand identity
Naming - Narrative and brand story - Tone of voice

Visual identity
Logo and slogan - Typography - Colour palette and colour system - Imagery and visual language - Layout systems, grids and composition - Collateral design such as key cards, menus and uniforms -Merchandising and brand specific products

Marketing and communication
Storytelling framework - Tagline development - Launch strategy - Guidelines for digital content - Marketing templates

Brand identity at JOI-Design is not a concept. It is a feeling, a promise and a clear expression of who we are.