The summer 2022 launch of the A-ROSA SENA on the Rhine celebrated two maiden voyages: a new breed of river cruise ships as well as the first water-based project from JOI-Design, already renowned for its extensive land-based hospitality experience. Shortlisted for awards in the AHEAD Europe and the Cruise Ship Interiors competitions, the fresh, light-filled prototype concept is extending across A-ROSA Flussschiff GmbH’s entire fleet to project a new brand image attractive for younger demographics. Also forward-looking are environmentally friendly technologies that resulted in A-ROSA SENA winning the “German Award for Sustainability Projects 2022” from the publication DUP UNTERNEHMER and DISQ, the German Institute for Service Quality. The ship was engineered with an exhaust gas purification filter and an innovative hybrid propulsion E-motion system that switches to battery power when entering and leaving ports, which results in virtually silent and emission-free dockside calls. Sustainability guided choices throughout all the interiors, from materials used to the spatial layouts, with each level holding a central water station where guests can refill decanters provided for them in their cabins rather than plastic bottles with mineral water.
Previously geared towards river cruises for senior travellers, A-ROSA‘s adapted itineraries now provide ‘city-hopping’ experiences for multigenerational families and cultured voyagers in their 40s to 60s, yet still preserve the beauty of slow travel as an antidote to the vibrant energy of the diverse destinations visited by guests during their journeys.
“We designed the A-ROSA SENA’s interiors to instil relaxation,” says Anne Wolff, the senior designer leading JOI-Design’s cruise ship team. “Guests can feel in sync with the rhythm of the water ripples and soak up the restorative vitality of the landscape that floats by so closely it seems it could be touched.” Natural materials and a pale, nuanced colour palette that doesn’t compete with the scenery make the vista the star of the show.
- Muse Design Awards 2023, Gold Winner
- CSI Design Award 2022, Shortlisted
- AHEAD Design Award 2022, Finalist Category Transport
- LIV Design Awards 2022, Winner