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White Paper

Peter Joehnk, alongside his wife and business partner, Corinna Kretschmar-Joehnk, and their highly-accomplished team, has built one of Europe’s most successful interior design practices specialising in hotel couture. With a foundation refined through more than 30 years of hospitality design, the studio’s breadth of focused experience results in projects where both beauty and performance are of the highest calibre.

JOI-Design’s expertise has been honed through continual observation and research. An astute awareness of societal shifts in values – and therefore the expectations of hotel guests – informs our work. Consequently, our clients gain competitive advantages through designs that set the trends, rather than react to them. On a regular basis, JOI-Design will share its insights through white papers that explore the fascinating topics shaping the future of hospitality.


Our first white paper is coming soon.


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