The new brand Arborea Resorts debuts
with concepts rooted in shared adventures and memories
JOI-Design has created the interiors and design guidelines for the world’s first Arborea Resort: a new hotel brand aimed at encouraging guests to come together and share holiday experiences of nature, sports and discovery. The Arborea Marina Resort Neustadt is located directly on the beach at the Baltic Sea’s largest private marina. Developer Orange Lion appointed interior architecture studio JOI-Design to transform its initial brand identity into a clearly recognisable design language that can be applied to any location in the group’s ambitious plans to have 19 new resorts in the next decade.
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