It’s more important than ever that we position ourselves correctly in the hospitality design industry, concentrating on our core values while putting the needs of guests at the heart of our projects. Across more than three decades, we have developed over 500 hotels for clients including CURIO by Hilton, Le Méridien, JW Marriott, Hyatt Place and Capri by Fraser & Fraser Suites, and have been graciously honoured with more than 100 industry awards. However, what we have found is that year after year, project after project, the ways in which hotel spaces are used continues to evolve. Special moments can happen anywhere, which has driven the desire for multifunctional atmospheres carefully tailored to reflect each operator’s distinct brand values. Design is crucial to every hotel’s success; it is the best concierge for instilling a warm first impression. For JOI-Design, interior design is akin to conducting an orchestra — navigating a spectrum of sounds and knowing when one instrument should take centre stage while the others remain quiet.