With 45 existing properties in India and 46 in the pipeline, Ginger Hotels are thriving with a reimagined persona. Taj Hotel brought interior design and hotel consultants JOI-Design on board to transform the former budget model into a lifestyle brand. Drawing on the creative, cultural and technical expertise of the partner office in Mumbai, India, and Hamburg, Germany, the new Ginger reflects the young-spirited confidence of India’s booming business and tourism sectors.
Bright and bold, strong and optimistic: the new Ginger prototype is aimed at young Indian and international millennials, digital natives, city hoppers and cosmopolitan families who love travel and experiencing the culture of India.
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