The Ginger Goa springs to life
with JOI-Design’s reinvention of the brand for Taj Hotels
With 45 existing properties in India and 46 in the pipeline, Ginger Hotels are thriving with a reimagined persona. Taj Hotel brought interior design and hotel consultants JOI-Design on board to transform the former budget model into a lifestyle brand. Drawing on the creative, cultural and technical expertise of the partner office in Mumbai, India, and Hamburg, Germany, the new Ginger reflects the young-spirited confidence of India’s booming business and tourism sectors.
Bright and bold, strong and optimistic: the new Ginger prototype is aimed at young Indian and international millennials, digital natives, city hoppers and cosmopolitan families who love travel and experiencing the culture of India.
Read the whole press release here